Clothes make the Chan: Breaking the Fourth Wall
Do you have prejudices? Even in ancient Rome it was said: Vestis virum reddit. At that time, one should not feign prosperity by dressing appropriately. Over the course of centuries, many clever people have addressed this issue. In 1874, the Swiss lyricist Gottfried Keller elaborated on this rather human trait of paying attention to appearances and associating them with familiar patterns in his novella “Kleider machen Leute” (translated as “Clothes make the people”).
The Jackie Chan brand, part 2: Developing the Sing Ga Ban stunt team logo
Jackie Chan is not only a star herself, but has also brought many stuntmen to cinematic fame around the world. In 1976 he founded Sing Ga Ban, the Jackie Chan stunt team, which is still in its 8th generation today. The development of Jackie’s own cinematic success, political circumstances in Hong Kong and China as well as the globalization of the film industry contributed to the constant change of the stunt team – both in terms of personnel and appearance.
The Jackie Chan brand: His logo explains the corporate identity behind a clever design.
Over the decades, the former kung-fu clown Jackie Chan has not only become a serious actor and filmmaker, but also an internationally lucrative brand. But what’s behind the well-known Jackie Chans logo is more than just sophisticated marketing and design.
