Stunt Couture – exclusive fashion and merchandise designs for Jackie Chan fans, filmmakers and stunt performers
Official merchandise from one’s favourite films and stars has long occupied a strong position in the budget of every pop culture fan. Whether it’s the latest Marvel shirt, a collector’s mug from “The Walking Dead” or simply a poster of the “guilty pleasure” star – the range of products and motifs is almost endless these days.
The Jackie Chan brand, part 2: Developing the Sing Ga Ban stunt team logo
Jackie Chan is not only a star herself, but has also brought many stuntmen to cinematic fame around the world. In 1976 he founded Sing Ga Ban, the Jackie Chan stunt team, which is still in its 8th generation today. The development of Jackie’s own cinematic success, political circumstances in Hong Kong and China as well as the globalization of the film industry contributed to the constant change of the stunt team – both in terms of personnel and appearance.
The Jackie Chan brand: His logo explains the corporate identity behind a clever design.
Over the decades, the former kung-fu clown Jackie Chan has not only become a serious actor and filmmaker, but also an internationally lucrative brand. But what’s behind the well-known Jackie Chans logo is more than just sophisticated marketing and design.